Enhanced Telecom Services for the new Generation

With the rapid advancement taking place in the telecom Sector, India will further witness some trends like rising use of tablets and data usage amongst the consumers as well as the service providers offering cloud services to enterprise customers. The tremendous deployment of 3G services act as a boon to service revenue for telecom companies across the Asia Pacific region. The growing awareness of the business models and tools developed on the promise of continued expansion of the subscriber base is neither sustainable, nor particularly profitable. The telecom markets are moving towards saturation in terms of penetration of addressable markets. Growth has to come from new and enhanced services and finding innovative ways to add more value to the existing customer base.

On one hand the mobile subscriber acquisition has stooped down to as much as 6 million a month from 3 million, while on the other, telecom companies are investing on enhanced services to keep the existing customers engaged and propel them to retain, by way of planning, innovating and diversifying the existing network to make most of the scarce spectrum available. This further provides opportunity for telecom gear makers that would want to extend their capacities in passive infrastructure.

Service providers will as well focus on increasing return on capital as the industry battles a combined debt of more than Rs. 275,000 crore besides ever-increasing pressure on margins and profitability. To combat this, the telecom companies will have to provide customers with enhanced services to get the cash registers ringing again. This would mean, they will have to find ways to increase the average revenue per user, (ARPU). This indicates that the telecom services providers come up with new additions and offers that would excite the customers to stay tuned to their services through Enhanced services.

While, the basic services are the offerings of a pure transmission capability over a communications path that is virtually transparent in terms of its interaction with customer supplied information.

Enhanced service includes the services that are offered with any level of enhancement, to retain, attract and engage the customers.