Research Scholar, Faculty of Commerce, Aligarh Muslim University, Aligarh
Online published on 20 July, 2015.
The purpose of this paper is to know the perception of the customers’ towards dimensions of E-banking across Age, Gender and Occupation.
A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from three Public Banks i.e. SBI, Punjab National Bank and Bank of Baroda and three Private Banks i.e. ICICI, HDFC and Axis Bank of NCR, India. The questionnaire is representing the desired range of demographic characteristics e.g. Gender, Age, and Occupation. Data has been analysed by Independent Sample t-test and one-way ANOVA.
This research showed that dimensions of E-banking (Security & Privacy, Accessibility & Efficiency and Easy to use & Familiarity) in which Security & Privacy, Accessibility & Efficiency and Easy to use & Familiarity across gender shows no significant difference, across age and occupation shows significant difference between Public and Private banks of NCR, India.
In India, mostly customers do not know about the e-banking and how to perform banking operations online via internet so banks should educate their customers about the workability of e-banking and create awareness of e-banking services among the customers.
E-Banking, Customer Perception, Public and Private Banks, ANOVA, T-test
