Factors adopted to penetrate poultry forming in Namakkal district

With a vibrant indigenous industry compared to other developing countries, it is the world's fastest growing poultry industry and one of the fast-growing agri-business activities in India. India occupies 3rd place in the world egg production and is among the twenty top producers in the world in broilers. Indian poultry industry provides direct and indirect employment to over 4 million people, particularly in rural areas and contributes about Rs.40, 000 Crore to the national GDP and also one of the fastest growing industries of the Indian economy than any other sector contributing about $230 million to the Gross National Product. In South India, Tamil Nadu state is leading in broiler integration in the country which has Coimbatore as a major poultry pocket. In Namakkal district, while the demand for egg and chicken meat is increasingly commendably, poultry farmers here are forced to restrict their expansion processes owing to escalating land and construction costs over the last five years in Namakkal Zone. With this background, the study is undertaken to find out the reasons and motivating factors that to start the poultry farming in Namakkal district. The study based on primary and secondary data collected from 120 poultry farmers by adopting purposive sampling technique during November 2013 to January 2014. The study found that the factors which penetrated to adopt the poultry farming were climatic conditions, veterinary hospitals, and availability of raw materials, demand on eggs and cheap labour.