The impact of social media on active participation of electorate

Social media is one of the important and effective tools of the mass communication. In the 21stcentury of rapid growing communication tools developed in a high manner. Today we cannot imagine the world without social media. Especially in the field of politicssocial media playing a crucial role to active participation of the people.

Earlier the social media considered as a tool of entertainment to share the communication and videos. But now a day the social media like Whatsup, Facebook, Twitter, Linkdin, My space and Google made a big blow in changing the face of administration. Arab spring and Egypt revolution isa burning example in front of us. The effects of those revolutions today made a huge change in the Indian politics and participation of the people.

Earlier citizens of the country considered as an inactive voters. Without knowing the name of the leader and its history people voted for the sake of party. But, toady the scenario is completely changed and moving towards the active participation of the society. The social media became an effective tool of discussing lot of things regarding the political situations and good governance. Especially in the time of 2014 Lok Sabha election citizens of the country utilized the social media in a good manner. Not only for sharing the communication related to the ongoing political speeches, exchange of videos related to political issues and mud throwing between the politiciansis lead to serious discussion in social media.

So, the present study is mainly concentrating on the utilization of social media in 2014 Lok Sabha election. What are the social media played a crucial role in the time of election. Here, the researcher trying to concentrated more on the utilization of Social media as a tool of publicity. How the Social media success in creating awareness in people as a responsible fifth estate of democracy.