Ground-breaking Women Entrepreneurs-Study with special reference to Cosmopolitan city in India

Innovation is the specific instrument of entrepreneurship. It is the act that endows resources with a new capacity to create wealth and success. It is always technological innovation that defines every aspect of our life, the way we communicate, socialize, campaign and conduct business. Women entrepreneurs, mainly as a result of culture, have been found to have traits different from their male counterparts and yet they grapple with similar business issues including the need to continuously change and innovate. It is therefore striking that very little is known about the innovative practices of women entrepreneurs, especially those in developing countries. Participation of women in economic activities is now emerging as a universal phenomenon. Alternatively stated, women are increasingly joining the world labour market and also assuming the role of entrepreneurs all over the world. In the study attempt is made to generate a profile of innovative women entrepreneurs based on their personal and business characteristics. Data are compiled from a sample of 100 women entrepreneurs in Bangalore, Karnataka and analysed using ANOVA to determine any correlation between the independent and dependent variables. The results indicate that women's entrepreneurial innovativeness is very much affected by their age and education, as well as the type of business, location and size of business. The study then proceeds with the development of their profile and concludes with several research and managerial implications.