Study the role of social media using mobile devices in 2014 Lok Sabha Election

Social media using mobile devices help Political parties to monitoring civic opinion, by understating situating of public community. In this study we here indicate how social media using mobile devices monitoring allow for analysis of social media active from end to end which opinions form and shift. Analysis of media exposure from the 2014 Lok Sabha Elections demonstrate for social media which are now being equated with community opinion by political journalists. Also how and why BJP own 2014 Lok Sabha Elections with majorities, by using social media using mobile, social media in mobile likes Whatsapp, Twitter and most popular facebook. We also study separately most important three Social Medias which is Whatsapp, Twitter and facebook. If they are not used new technologies in terms of social media in mobile device; definitely they lost in election such as other parties.