1Assistant Professor, Department of B. Com (Actuarial Management), PSGR Krishnammal College for Women, Peelemedu, Coimbatore-641 004
2Ph. D Research Scholar, Department of Commmerce, PSGR Krishnammal College for Women, Peelemedu, Coimbatore-641 004
Online published on 19 May, 2016.
Social Media is an internet-based form of communication. Social Media platforms allow users to have conversations, share information and create web content. There are many forms of Social Media, Including Blogs, Micro-Blogs, Wikis, Social Networking Sites, Photo-Sharing Sites, Instant Messaging, Video-Sharing Sites, Podcasts, Widgets, Virtual Worlds, and more. Social Media is an essential part of campus life for college students now-a-days. Some of benefits of using social media are Socialization and communication, enhanced learning opportunities and accessing health information. The study is based on primary data collected from 50 students in Coimbatore. Convenient sampling technique was applied and the data have been analyzed by using the statistical tools such as Simple Percentage Analysis, Mean Ranking, Kendall's Co-Efficient of Concordance (W) and ANOVA to reveal the results of the study. Since the user groups are educated and their size and mutual participation is increasing day by day, it is necessary to ensure to use social media for academic performance of the Students.
Social Media, Awareness, Usage, Simple Percentage Analysis and ANOVA
