1Associate Professor, Shri Chimanbhai Patel Institute of Business Administration, Affiliated to Gujarat University, Ahmedabad
2Professor, S. D. School of Commerce, Gujarat University, Ahmedabad
Online published on 20 April, 2017.
India is considered as a country of beauty and brains. Due to the developing nature of the country and high population there is a lot of brain drain out of the country. A University of California, Berkeley study reported that one-third of the engineers in Silicon Valley are of Indian descent, while 7% of valley hi-tech firms are led by Indian CEOs. (Source: Silicon India Readership Survey)
Indians along with other Asians, have the highest educational qualifications of all ethnic groups in the US. After the 1970’s oil boom in the Middle East, numerous Indians immigrated for work to the gulf countries. The 1990’s software boom & rising economy in U.S.A. has the 3rd largest no. of Indians. (Source: 2003 American Community Survey)
This study is the result of the curiosity to know why people of Indian origin, living outside India, shop from India.
The objectives of the study were to understand the buying behaviour of the NRI's (Non Resident Indian) particularly NRG's (Non Resident Gujarati), and identifying the major factors affecting their purchase decisions.
The study reveals the major reasons of buying different products from India and the expectations of NRI's regarding the nature of services provided by the Indian sellers.
The study may be useful to Indian sellers in dealing with the NRG's and frame their strategies accordingly.
NRI, NRG, Shopping Behaviour, Reasons for Buying, Service Expectations
