Rfid Technology: Economic Impact of Retail Atmospherics and Store Formats in The Retail Industry

“When the store environment make the customer to purchase more or stay for long in the store, such experiences remain in the memory of most of customers. About half of them had said that they spend more money in the store”-(Vincent Poupard). Therefore a conclusion can be arrived at that store environments can drastically boost up sales figures. Atmosphere refers to the store's physical attributes that can build a brand image to attract customers. The picture of the store as viewed by the customers is the retailer's vision, hearing, fragrance and other physical characteristics. The mental and emotional feeling that a customer experiences in the store is often termed as “Atmosphere”. The characteristic of the store that enables or deters customers in their experience with a retailer is defined as the “total retail experience”. It comprises of the number of sales executives, product showcases, costs, brands, stock availability, and vehicle-parking facilities. Any shortcoming of these attributes will result in dissatisfaction (for example, poor sales assistance, poor parking facilities, not too many brand selection, poor stocks).