Analysis of M-Commerce in Indian Context

In the contemporary times, mobile commerce or m-commerce is getting a huge attention of academicians and researchers and has become a buzzword in India. M-commerce is a term that is used to refer to the growing practice of conducting financial and promotional activities with the use of a wireless handheld device. The tremendous growth in mobile phone penetration due to arrival of fourth generation (4G) mobile technology shows that major Indian population has adapted to mobile phones and m-commerce is expected to change the business landscape. With increasing number of mobile subscribers, India is now second largest mobile cellular market, next to China only. Hence, opens up a huge scope for business players to step in to this arena.