International Journal of Research in Economics and Social Sciences

  • Year: 2016
  • Volume: 6
  • Issue: 11

Analysis of changing consumer preferences due to the emergence of E-Commerce in hospitality sector

  • Author:
  • Rituraj Pise, Vinayak More, Mita Mehta, Arti Chandani
  • Total Page Count: 15
  • DOI:
  • Page Number: 127 to 141

Affiliation: Symbiosis Institute of Management Studies (SIMS), Symbiosis International University (SIU), Range Hills Road, Khadki, Pune, 411020, Maharashtra State, India

Abstract

The Indian tourism and hospitality industry is one of the fastest growing sectors in India. The tourism and hospitality sector's direct contribution to GDP totalled US$ 44.2 billion in 2015 and is growing at a CAGR of 7.1% during 2005–15. As tourism is industry is growing leaps and bounds it is having a very positive impact on the growth rate of hotel industry. Now days both Hotels and Customers are exploiting technology to the fullest and using it for various purposes like booking, having a sneak peek into the kind of room available, taking a virtual tour of the hotels, checking out various services offered by the hotel etc. As more and more people are going online and likes to know about the place they are going to visit it is very much essential for the hospitality sector to show their online presence.