HOD in charge, Dept of Humanities, PSG College of Technology, Coimbatore, 601004
Online published on 20 April, 2017.
Every marketing effort should begin with a plan, and tourism marketing is no different. Tourism marketing has distinct characteristics from other marketing plans. Because tourists are temporary, they are exposed to an area's goods and services for shorter periods. But tourists are counting on having a good time, so marketers should consider strategies that appeal to the emotions
competitive Strategy Cash-flow generation, Return on investment, Product life cycle and commercialization
