A study on customer perception towards return policy of Apparel: An Overview

Businesses often attempt to adopt online shopping techniques without understanding them and/or without a sound business model; often, businesses produce web stores that support the organizations ’culture and brand name without satisfying consumer expectations. The consumer ultimately makes the choice to which type of shopping channel they wish to purchase their products from. Many consumers may use multiple channels to research their purchases if that is to their standard. This research paper explores various dimensions of return service offered by online shopping companies today and explores the customer perception about the same.