International Journal of Research in Economics and Social Sciences
  • Year: 2016
  • Volume: 6
  • Issue: 2

A Study on Impressive Factors in Television Commercials

  • Author:
  • J Lilly1, M Maheshwari2
  • Total Page Count: 4
  • Page Number: 93 to 96

1Assistant Professor, Department of Commerce IT, Dr. NGP Arts and Science College, Kalapatti Road, Coimbatore-641048

2Assistant Professor, Department of B. Com(e-commerce), PGGR Krishnammal College for Women Peelamedu, Coimbatore-641004

Online published on 25 May, 2016.

Abstract

People's character is their behavior-we're all capable of good & evil-Bertie Carvel One of the most popular forms of marketing, advertising uses media to deliver marketing and promotional messages to the customers. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media-TV and radio commercials, print ads, billboards and more recently, product placement. Ad impressions are important to search engine marketing though, no matter how varied they are. The reason impressions are counted for most advertisers is because it is an economical way to discover whether the advertisements are being looked at or not. In the end, advertisers will use other forms of reporting to decide if an entire campaign is working or not.

Keywords

advertisement, impressive factors, television commercials