Impact of viral marketing on handloom products with special reference to Coimbatore region

With the advancement of technologies, internet plays a very crucial role in the marketing of products and services among the people. Internet is not only a source of information but also serves a marketing engine which allows customers to interact with the branded products. In this scenario viral marketing, a broad range of online word of mouth strategies aimed to encourage peer to peer communication about the brand and product. It significantly focused on the message of the product and its information of emotional appeals. Social media is a buzz area in marketing to make connection and followers with their own communities in the virtual space. It could create a internal as well as external communication with potential customers. Social media would be real game changer of the business and proved that who invested in the power of social media could claim higher returns. The purpose of the study was to understand the impact of viral marketing strategies used by 25 handloom co operative societies in Coimbatore region on handloom products and its effect in sales and revenue of the sector.