Exploring Tourist's Awareness and Destination Loyalty in Madurai

The study area of Madurai has vast potential for tourist attraction and it has separate identity and famous for its culture, heritage and historical places. The foremost of attractions in Madurai is temples. This destinations give massive opportunities for sightseeing, pleasure and leisure, to the various types of tourists. Accordingly, development of tourism in all its variety, the state government is promoting the different types of tourism such as pilgrimage tourism, heritage tourism, festival tourism, business tourism, rural or village tourism, educational tourism and medical tourism. Awareness of the tourist reveals the standard of the tourist providers’ services and the potential of the tourist facilitators. In this scenario, the present study deals with the tourists’ awareness on the various tourist places In Madurai.