Relevance of Social Media Marketing Among Customers in Pune City

Social Media, today, is one of the ‘best opportunities available ’to a brand to connect with prospective consumers. Social media is basically a medium to socialize. The social media platform like Facebook, YouTube, Twitter etc. win the trust of consumers by connecting with them at a deeper level. Social media marketing is the new mantra for several brands since the last couple of years. Marketers are taking note of many different social media opportunities and beginning to implement new social media programmes at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. A company cannot afford to have no presence on the social channels if the competitor is gaining influence with its products and services. The explosion of social media phenomenon is unbelievable and the pace at which it is growing is maddening. Global companies have recognized social media marketing as a potential marketing platform, utilized them with innovations to power their advertising campaign with social media marketing. This paper discusses about the concepts of social media and social media marketing and other aspects like the growth and benefits, role and relevance of social media in marketing, social media marketing strategies. It also presents an overview on social media marketing in India.