“To Study Consumer Behaviour while booking Hotel Through Online Sites”

E commerce industry is growing like a mushroom. India has witness the immense growth in past few years in online industry which some where transformed the dispersion of travel products and affected the way tourist search and purchase those products. The emerging operators of online travel bookings have become a global phenomenon and represent a significant percent of global travel sales. Online intermediaries in travel industry provides the various options and comparison of hotels, tourist products, travel destination, brand choices, prices and most importantly convenience to the consumer. This research helps us to understand online consumer behaviour and to analyse consumers’ motivation and intention to search and book hotel deals through online travel intermediaries. A quantitative research method was employed to measure the cognitive, emotional and social factors that influenced motivation and also how motivation mediated these factors toward booking intention. The result indicates consumers’ attitudes and perception were two substantial factors that influenced motivation to book hotel deals online, which in turn, impacted their future intention.