1Visiting Faculty, IIKM Business School, Chennai, India
2PhD Scholar, Deptt of Economics, RTM Nagpur University, Nagpur, India
3Professor & Head, Deptt of Management, RTM Nagpur University, Nagpur, India
4Professor & Head, Deptt of Economics, RTM Nagpur University, Nagpur, India
Online published on 20 April, 2017.
Microfinance enabling women empowerment has been successful with respect to financial access for women, but the ‘elephant in the room’ is how to market the products produced. Online marketing incorporates all the elements of e-commerce, lead-based websites, and affiliate marketing with local search. With the ‘Make in India’ campaign and the ‘Digital India’ program all set to take off in India, and India is going through rapid liberalization. The influx of the privatization has left the government-run highly subsidized post office on the brink of closure, there has been a revival of sorts with the introduction of savings and insurance products successfully run by the post offices. With the largest network of core banking solutions branches in India from 250-odd in 2014 to 22, 000 at present, India Post has come a long way. Now there has been a new development of the post offices becoming payments bank. MFI-SHGs can get into an exclusive marketing agreement with India Post to market all their products online. India Post can delve into this venture and it is a win-win solution for all the stakeholders.
Online Marketing, Self-Help Groups, Micro-finance, India Post, Payments Bank
