Influencing and Motivational Factors of Women in Micro Enterprises-A study of SPSR Nellore District

"When a women moves forward, the family moves, the village moves and the nation moves" Pandit Jawahar Lal Nehru.

Women entrepreneurship is a recent phenomenon in India. This came into prominence in late 1970's. Women entrepreneurship has been recognized as an important source of economic growth. Women entrepreneurs create new jobs for themselves and others and also provide society with different solutions to management, organization and business problems. Women industries mainly fall into informal sector though traditional women concentrated much on traditional activities, due to the increase in women literacy, favourable government policies towards development of women entrepreneurship women have changed their attitudes and diverted towards non-traditional activities too.

Owing to various socio, economic and cultural reasons women are prohibited to enter into the entrepreneurial world. Due to huge house hold responsibilities, lack of mobility and feasibility in low investment option women are entering in to micro entrepreneurship. The government and non-government organizations are giving more prominence to promote self employment among women and build women entrepreneurship. Objective of the study is to know the influencing factors of women entrepreneurship and their motivational factors to start income generating activity of micro entrepreneurship.

The study is primarily descriptive in nature, the research instrument for data collection is interview schedule and by distributing questionnaire to sample respondents. The interview schedule was standardized after field testing on a limited number of sample respondents.

The researcher selected Nellore Municipal Corporation area for the present study due to its proximity and familiarity. There are 2461 women micro enterprises in Nellore Municipal Corporation area. The researcher has taken 10 per cent of women micro entrepreneurs among 2461 by using stratified random sample with proportional allocation method. Thus, the study area covers 246 sample respondents.