*Author Correspondence,
Sanitation, Health & Hygiene is an interchangeable word in public health issues and open defecation is the reality in the traditional behavior in rural India. Government of Indias'Total Sanitation Campign(TSC) is the Program to respond the change behaviour on sanitation issues like on open defecation, handwashing etc. in rural india. To implement the flagship program is not suffient to response the program but the involvement of the community for whom the program is designed and the attitude of the officials implementing the program is more important for its sucess and sustainability for a longer time. The sanitaion program in Chru District of Rajasthanin India is an example where the program management has achieved the sent percent achivementofthe program objectives in a stipualted time period. The integrated IEC activities at different level and its influence involved the community in such a high morale that the program management achived its desire results. The study revealed that where shortage of water is an important factor in rural desrted Rajasthan and abandon waste land is available surroundings the community, the campign of open defecation & other sanitation issues were taken well care by the community. The inflence of IEC, an important component in program implementation plan was played an important role in sucessful implementation of TSCin Churu District of Rajasthan
