Expedition for Innovation-Chronicle of Dharmavaram Designers

India has a number of silk weaving clusters that are known for unique designs, weaves, colors, patterns, traditional knowledge (TK) and processes that are specific to a geographical region, and are guarded for centuries. The tradition of creating exclusive designs and items is a unique feature of Indian silk handloom weavers. The colors, designs and textures of silk fabric reflect their traditions, tastes and fashions where they belong. Silk is the most elegant textile in the world with unparalleled grandeur, natural sheen and inherent affinity for dyes, high absorbance, light weight, soft touch and high durability and is known as the queen of textile in the world ever. Andhra Pradesh is a treasure of traditional handloom silks known for their distinct and typical style of products. Dharmavaram silk weaves are the most elegant, gorgeous, rich and colorful. The beauty of Dharmavaramsaree speaks about the volume of hard work and the artistry done by the craftsmen. Amongst the silk weaves the Dharmavaram silk sarees are famous, has carved out a niche for itself in south India by rolling out sarees catering to all strata of people. Each and every thread of the Dharmavaramsaree is hand woven. The hallmark of Dharmavaramsarees are the motifs and designs adapted from the sculptures of temples at Lepakshi and Tadipatri and other motifs of nature like peacock, deer, flowers etc. The culture and tradition of Andhra Pradesh has also woven into the saree. With this background the authors narrated about the few talented unique designers of Dharamavaram with global reputation.