Engaging the diverse workforce-An Empirical study of Generation X and Y.

Recently organizations have become aware of employee engagement and retention issues in their workplaces. These organizations have worked on engagement policies that typically address engagement for the organization but without any differentiation for the generations of employees. As the present workforce have millennial generation (also commonly known as Gen-Y and includes births from 1982–2000) growing in the workforce and Gen X too predominantly occupying workplaces, managers and human resources professionals will need to develop new engagement practices that take into account the generational differences between Gen X and Gen Y. The present study tries to study the perception of Gen X and Gen Y towards specific work practices that contributes to Employee Engagement. The study was conducted among 120 sales executives of a reputed FMCG company. The findings reveals difference in perception of some factors as engagement contributors.