Year: 2014
Volume: 4
Issue: 2

Pester power effect on the spending pattern of kids wear market

Author:
Priyanka Tripathi, Prashant Tripathi
Total Page Count: 15
Page Number: 14 to 28

*Assistant Professor, Dyal Singh College, Lodi road, New Delhi

**Head, U.P. Cluster, Radio Mantra

Online published on 5 June, 2014.