Mobile number portability: A new feather in telecom services

The Indian telecom market is one of the fastest growing markets in the world today. This research paper is an attempt to look into the implementation of Mobile Number Portability (MNP), its impact on subscribers in India. The motivation for this research emanate from the various concerns and issues raised by subscribers in the country and this work looks at the need for authorities to have close monitoring and evaluation of the MNP facility. A comprehensive review of literature and explanatory research on MNP was carried out in NCR (National Capital Region). It was found that there is a mixed reaction about the effectiveness of this facility and its impact on providing the needed flexibility and freedom to subscribers. Mobile number portability has increased the satisfaction level of mobile users in terms of connectivity, tariff rates, call drops, network coverage, customer care services and desired service package. The study concluded that this facility will prove a sigh of relief to the customer in case of bad services provided by a particular telecom service provider. The competition will intensified because of implementation of MNP and telecom service providers will be compelled to innovate their services to retain existing market share.