Tapping the potential of Indian rural market through marketing strategies

Rural India is ready to have some dramatic, and even revolutionary, changes. In the commercial arena, it is inevitable for the major companies to be an integral part of this revolution. Companies are investing in the rural market to reap benefits in the long run. These companies are tapping the Indian market through ‘BHARAT’. More and more companies are now realizing the immense potential of the rural markets of India. It was an age old custom in Indian villages to sell the products through direct selling techniques adopted by banglewalas, spice sellers etc. Now big companies are adopting these marketing strategies in the name of modern techniques. The paper focuses on the SWOT analysis of the marketing strategies of some big companies.