Today every investor has to learn to analyze the savings and investment avenues cautiously. Life insurance policies are also one of the investment alternatives. Life insurance policies are available in numerous forms. Nowadays banks have been involving in the distribution process of insurance products. Bancassurance is a significant milestone in the insurance business. The article explains the emergence and development of bancassurance in India. The article also outlined the regulatory framework of bancassurance business in India. The growth of bancassurance in the life insurance sector is described in the article.
Bancassurance, Corporate agents, life insurance, channel of distribution, regulations and customers
