International Journal of Research in Finance and Marketing

  • Year: 2015
  • Volume: 5
  • Issue: 11

A Study on Consumer Preference and Satisfaction towards Laptops with Special Reference to Coimbatore

  • Author:
  • Thirumaran1, V. Venkatachalam2
  • Total Page Count: 4
  • DOI:
  • Page Number: 79 to 82

1Principle, Department of Commerce, Rathinam College Of Art And Science

2Assistant Professor, Department of Commerce, Rathinam College Of Art And Science

Abstract

The project entitled "A study on consumer preference and satisfaction towards laptops with special reference to Coimbatore” is carried out with an objective to determine the consumer preference and satisfaction. The primary objective of this study is to find out the consumer preference and satisfaction towards laptops with special reference to erode. Delivering customer satisfaction is the heart of modern marketing theory.

Keywords

consumer preference and satisfaction, influencing factor and buying particular laptops