1M. Phil Course Coordinator of SOC
2Research student of SOC
Online published on 20 May, 2016.
The purpose of this study is to explore the impact of customer satisfaction level towards online shopping in Indore and the influence of online shopping perceived benefits namely Pricing, convenience, Branded quality products, and effective service provided by online shopping companies. The data has been collected from 100 respondents who experienced of at least online shopping in the current year.
The result of the study state that customer satisfaction towards online shopping more attracted from quality product, convenience and speed of delivery of products.
online shopping experience, customer satisfaction, convenience, quality product
