A Study on Factors Influencing Investment Decision: The Case of Individual Investors

Investments behavior is concerned with choice of purchasing the securities. All investment decisions are supported by decision tools. It is assumed that information structure and the factors in the market systematically influence individual's investment decisions and the market outcomes. The objective of the study was to establish the factors influencing investment decisions of the investors of Mysuru city. The study was conducted on the 60 investors that constituted sample size. Structured questionnaire method has been used to collect the data from the respondents. The data have been analyzed using frequencies, mean squares, standard deviations and factor analysis.