Assistant Professor-Marketing area,
E-retailing or online is growing at faster pace in India. It has witnessed steady growth of 50–60% over the years. E-retailing accounts for 10% of e-commerce activities in India. Even though there are growth prospects for online retail in India we have challenges which need to be addressed. The article focuses on the opportunities and challenges for online retailers in Indian business environment.
E-retail, Online retail, Logistics, Assortment, Internet, Mobile internet
