Consumer Buying Behaviour-Towards Personal Computer

In the actual world, computer plays a key role nowadays. A lot of research has been done in consumer behavior. The study identifies various factors that influence consumers to purchase a personal computer. This paper tries to explain it focusing on the consumer buying decisions for personal computers and the impact of the factor on buying personal computer and an attempt to explain some factor i.e. Pre purchase information, source of information, sources of repair, satisfaction level towards existing brand, probable reason to change and other factors could have influence in the buying choice. These questions raised curiosity to do a study on the buying behaviour of the students.