Mobile first or mobile only. what's companies take over their marketing strategy?

Digital transformation is, in fact, the next big thing in customer experience and ultimately how business is done.” Within that digital transformation, mobile transformation is at the heart of success in making the change valuable to your company and your customer base. This paper gives special reference to a cult advertisement technique used these days known as “Programmatic Advertisements”. Programmatic Advertisement is here to stay and is changing the way how Old school of thought advertisers use to advertise and target consumers on Mobile as well as Television.