Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. It is a Portal where the Retailers are able to promote their shop. It is a platform on which different Brands can promote their schemes and discounts. The research was based on a study of a sample size of 1000 retailers, using simple random sample selected from the existing database.
Amazon is the leader in the market followed by Flipkart, Snapdeal & Olx.in. The effective promotional strategy used is able to create and provide effective internet based customer services. 20–30 customers visit their shop daily through the reference of the site.
Web portal, Social Media, Retailing, Carbon footprint, Digital advertising
