1Assistant Professors, Department of Business Administration, Kongu Arts and Science College, Erode-638107, Tamilnadu
2Assistant Professor (Sr. Grade), School of Management Studies, Kongu Engineering College, Perundurai-638052, Erode, Tamilnadu
3Assistant Professors, Department of Business Administration, Kongu Arts and Science College, Erode-638107, Tamilnadu
Online published on 11 December, 2015.
Online shopping has become an important part of our lives. Today every one liveson internet for everything. Online shopping is extremely different shopping experience of people in developing nations like India. Rural peoples also start buying products in online shopping. Convenience is one of the mainreasons, but huge discounts and offers provided by the online sellers was the important reason for increasing tremendous sales in online shopping. There are virtual stores that allow people to shopcomfortable even without stepping out of the house and keeps one way from expenses of travellingand dealing with salesman. Knowing some amazing facts about online shopping can help people to save money. This study attempts to find out the customers opinion towards online shopping in tirupurdistrict. The data were collected from 300 respondents those who are buying products in online shopping. The well structured close ended and open ended questionnaire have prepared for collecting data. This study helps to find out the growing importance of online shopping, Reason for buying products, product preferences, problems faced by the customers and relevant factors, also suggest the steps have to be taken to the online sellers to improve their sales.
Online shopping, Products, Peoples, Satisfaction
