International Journal of Research in Finance and Marketing
  • Year: 2016
  • Volume: 6
  • Issue: 1

A Study on Motivation Has The Strategy to Attract and Retaining The Employees in Ancillary Industries of Bhel, Tiruchirappalli

  • Author:
  • P. Dhanalakshmi1, S. Sasi Kumar2
  • Total Page Count: 10
  • Page Number: 56 to 65

1Research Scholar, Department Of Business Administration, (Rajah Serfoji government arts and college), Thanjavur

2Research to Superior, Department Of Business Administration, (Rajah Serfoji government arts and college), Thanjavur

Online published on 20 May, 2016.

Abstract

In the present day context of unpredictability in the fast changing economic and market scenario, the organizations around the world have to demonstrate excellence in performance. In fact, with the passage of time, the work environment is changing from non-competitive nature to more and more competitiveness in all aspects. It is not possible to run organizations effectively without the support from employees. Employees are the most valuable asset for any organization. Identification of employees’ needs and motivation become the primary focus of managers. Based on primary and secondary data. For this study, the ancillary industries associated with the BHEL, Trichy is selected as the study area. The employees of different cadre in the ancillary industries of BHEL at Trichy are treated as the population of the study. Out of 560 ancillary industries, ten major players are considered for the study. About 115 Employees from different levels of management categories are taken in to account as respondents from each ancillary industry of BHEL, Trichy. Since the respondents are chosen from different strata, stratified sampling technique is used to carry out the research. The findings of the study highlight that marital status, age; job position and work experience are the most significant demographic factors affecting the level of motivation among the hotel employees. It also demonstrates that working hours, career development, involvements in decision making and other activities, reward and recognition and workload are the most significant factors in predicting the level of motivation of ancillary industry of BHEL, Trichy.