A Study on Online Shopping Behaviour Among Working Women

Online shopping is the process of buying goods and services from merchants who sell through the internet. Shoppers can visit web stores from the place where they stay and shop comfortably sitting in front of the computer. The main purpose of this study is to analyze the online shopping behavior of working women. Convenience sampling method has been adopted to select the sample size in Coimbatore city. Data has been collected through filled in questionnaire from 100 respondents. Chi square has applied to assess the association between the independent variables such as marital status, age, monthly income, educational qualification, occupation and the online shopping behavior among working women. The study concludes that, most of the respondents have mentioned that wide variety of brand choice is the advantages of online shopping and respondents have prefer online shopping through advertisement and majority most of the respondents have worries about internet default is the perceived difficulties in online shopping. From the analysis it is found that shoppers, particularly working women are motivated by variety of reasons, including social network and consumer satisfaction on online shopping.