A systematic investigation of consumer behavior for purchase of durable goods in Nanded city

The intention of the paper is an attempt to be aware of the factors that impact on the behavior of consumer while making purchases decision. The study of when, why, how and where people i.e. consumer buy a product. This paper will seek to explore consumer behaviour and buying motives relating to the purchase of selected durable goods, and thus be helpful for the consumer durables companies to decide and implement their marketing strategies. Technological progression in science has offered Man-equipments, machineries and apparatus. Which have organized life at ease and enjoyable-television, washing machines, refrigerators, microwave ovens; cell phones are some of the contribution of science meant for expediting the house hold tasks provides personal comfort information and entertainment. The survey population was a convenience sample, the respondents were asked about their financial aspects and durables goods they had purchased during last six months. They were asked about product selection criteria, source of information about the product, buying motives for selecting the product and as well as the main role played by any person in purchase of aforementioned goods

From the Study it can be said that awareness through promotion put great impact in the mind of the consumer. Promotion is the factor, which boost the sales. So consumer never make buying decision in vague, customers will refer from the information given on the net or from the other source to take the purchase decision.