A Study on Customer Perception of Departmental Stores in Coimbatore City

A department store is a retail concern which focuses on fulfilling an extensive range of the individual and housing durable goods offering the shopper a choice of multiple products lines at different price in all product groups. Many marketing research studies shows that the customers are satisfied with the quality of services provided by the retail stores. Service quality is taken as an important factor to enhance the satisfaction of the customers and customer loyalty. A variety of service quality measurement tools are applied to know the accurate level of customer satisfaction and customer loyalty towards their retail service offering. The main aim of the study is to find the customer perception of departmental stores in Coimbatore city and how well the service quality factors affect the level of satisfaction of the customers.