Impact of Television Advertisement on Children

Advertising is second only to films as far as its influence on the society is concerned. Advertising is the most influential and powerful medium in the present commercial society. The main objective of this study is to find out, how children are influenced by the television advertisements. There are both good and bad impact of advertisement. An attempt has been made to know the children's awareness about advertised products and its impact on children behaviour towards them. Descriptive research design was used as the study followed structured design with predetermined objectives & hypotheses. Primary data have been collected though questionnaire. Chi-square test and Correlation was carried out to test the hypotheses. The study comes out with useful insights and recommendations.