Elements of Japanese Value Delivery Process in Providing Customer Value-with Special Focus on Jewellery Customers of Hyderabad & Secunderabad

In today's competitive environment, the success depends on outward approach of providing customer value through different approaches like Value delivery process, the concept of value chain to name a few, without any exception for jewellery industry. Consumers purchasing patterns were changed a lot from that of buying family jewellers to going on to organized retail stores to buy ornaments. The objective of the study includes to identify the approach of value delivery through Japanese perspective helped the Indian brands of jewellery market. It was found that customers of jewellery industry are ranked very high the organized jewellery retail players in Japanese activities of zero customer feedback, product improvement and purchasing of materials, and very high in set up time as well as zero defects.