Studies on making purchasing decisions within the family have motivated many academic studies. However, understanding how families adopt certain purchasing decisions is a fundamental issue that interests distributors as well as companies in order to target family members in the best way. It is in this context that the present research work tends to provide some elements in order to understand the buying process in Algerian families. An empirical study was conducted on a sample of 200 households, consisting of two parents and 663 children and adolescents, aged between 10 to 19 years. This would make a total of 1063 individuals to be surveyed, representing the Wilaya of Tlemcen (a province in Algeria). The results obtained showed that the father has more influence in making a purchase decision. Ultimately, some managerial implications and recommendations are suggested.
Family decision making, marital influence, Algerian family, electrical equipment
