Brand Awareness of Diagnostics Labs Amongst Patients in Delhi/NCR Region

In Today's global market, brand awareness plays a crucial role in winning orders and in turn gaining sales numbers. A brand that has some level of brand awareness is far more likely to be considered, and therefore chosen, than brands which the consumer is unaware of. Additionally, the strength of awareness of the brands within the consideration set can also be significant. Every organization invest in this aspect to attract major chunk of consumers by creating awareness about their brand. Brand Awareness remains fundamental to consumer life as it is the interaction initiation point with the brand. In the present work, a study was carried out to identify the methods adopted presently for the brand awareness amongst the diagnostics centres of NCR. The main purpose of this study was to find out the importance of doing Brand Awareness amongst diagnostics labs where socio-and economic stratum of customer was identified through primary research. The statistical analysis of data is based on descriptive analysis and ANOVA. The results indicates a positive and significant relationship between the Brand Awareness and stimulus for seeking services, frequency of visits, modes of services, location, diagnostics centers selection, lab@home services). The results further revealed that the major consumer expectation were quality, benefits and discount offerings.