International Journal of Research in Finance and Marketing
  • Year: 2016
  • Volume: 6
  • Issue: 11

Fast food: rising demand, pros and cons

  • Author:
  • Divya Malhan1, Surekha Dalal2, Preeti Khatri3
  • Total Page Count: 6
  • Page Number: 140 to 145

1Assistant Professor, Institute of Management Studies and Research, MDU, Rohtak

2Research Scholar, Institute of Management Studies and Research, MDU, Rohtak

3Research Scholar, Institute of Management Studies and Research, MDU, Rohtak

Online published on 3 April, 2017.

Abstract

Today's world is fast moving, people moving faster, fast food has become the fastest accepted norm for the day. It is not only easier to prepare (thus making it fast food), it is also faster to eat (usually on the way), and, it is now-a-days a major source of nutrition for young, old, low-income, urban, rural, working, non-working people across various nations. Due to some social and cultural factors, fast foods have become very popular, but, their pros and cons are yet to be evaluated. The present paper attempts to provide an overview of these factors.

Keywords

Diseases, Health, Fast food, Lifestyle, Working