1Assistant Professor, Institute of Management Studies and Research, MDU, Rohtak
2University Research Scholar, Institute of Management Studies and Research, MDU, Rohtak
3Research Scholar, Institute of Management Studies and Research, MDU, Rohtak
Online published on 3 April, 2017.
Witnessing the globalization, liberalization, more and more of privatization scenarios, shoppers have been experiencing the complete world of shopping opportunities. The traditional getting together of ladies and moving out in the mornings or evenings for shopping is now replaced with online shopping. Mothers are now not overburdened for shopping for everyone. Teenagers, elders, males, females, kids, office goers, housewives, rich, poor, are all enjoying this splendid world of shopping. What's more splendid is making friends, neighbors envious in the wink of an eye. But, here is a word of caution for everyone, what if the product you desired is not up to the mark, or you have not been able to build trust whether the product you will receive will be of the same specifications as has been mentioned online. Trust is a very important issue to be addressed by online shopping companies. Although companies have come up with ideas and solutions on how to tackle this issue but, a lot more still awaits. This paper attempts to review this big dimension of online shopping namely trust.
The aim of this paper is to examine the studies done on online shopping and role of trust in influencing shopping online.
Online shopping, trust, internet, web, privacy, security
