Customer Satisfaction on Motorola Mobiles: A Study with reference to Students of Pollachi Taluk

The mobile manufacturing companies are growing rapidly and introducing new models with latest technologies to the society. Customers are aware of the recent facilities available in the mobile phones in different companies and also the prices of mobiles. The manufactures are competing to attract the customers, to increase their sales and fulfill customer's needs and wants. However in the present competitive scenario acquiring customer's satisfaction is a tough task. Indian mobile market adopts various new innovative techniques to handle their customer. The promotional measures are adopted likely Free and more accessories, low cost, service centre and spare parts availabilities, insurance scheme for mobile, mobile safety locking system, mobile exchange system, at most care for customer complaints etc... Customer Satisfaction should be the main aim of a business. It is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. The importance of customer satisfaction diminishes when a firm has increased bargaining power. This study is undertaken to find out the level of customer satisfaction towards Motorola smart phones. The target respondents are students who are using the Motorola Mobile. The collected data was edited, coded and tabulated by using some statistical tools.