A Study of Social Green Technology on Rural Marketing in India

This study has been conducted on the basis of social green technology on rural marketing in India. There are number of social green technology affected of rural marketing in India. Indian Prime Minister Narendra Modi has given number of social green resolution towards rural people just like DBT, PMJDY, and Swachh Bharat etc. This technology affected rural marketing. This technology control black marketing in the rural areas. Green growth can be defined as a trajectory of economic development that fully internalizes environmental costs, including most critically those related to climate change, and that is based on sustainable use of non-renewable resources. Green growth requires green technologies: production techniques that economize on exhaustible resources and emit fewer greenhouse gases. The availability of green technologies both lowers social costs in the transition to a green growth path and helps achieve a satisfactory rate of material progress under that path. A critical task facing policy makers is ensuring investments in green technologies take place on an appropriate scale. If markets worked well, natural and environmental resources were priced appropriately at full social marginal costs, and technological benefits were fully internalized by those who undertook R&D, we could in principle leave such investment decisions in the hands of entrepreneurs, corporations, and financial markets. But there are three sets of considerations that drive a wedge between private and social returns to investment in green technologies first; the development of new technologies generates positive spillovers that are not fully captured by the original investors. These may take the form of cross-firm externalities, industry-wide. Learning, skill development, or agglomeration effects. Such “market failures” exist in general for all kinds of new technologies, whether they are of the green or dirty kind. However, their novelty, their highly experimental nature, and the substantial risks involved for pioneer entrepreneurs suggest green technologies may be particularly prone to these failures. An additional reason why green technologies may need to be publicly subsidized is that carbon (which I use as shorthand for greenhouse gases [GHGs] generally) is greatly mispriced. This is a second-best reason for government intervention in support of green technologies. The presence of subsidies on fossil fuels and the failure to implement taxes or controls that would internalize the risks of climate change result in the user cost of carbon falling substantially below the level that is appropriate from a long-term societal perspective. 3 This means that the private return to green technologies lies significantly below the social return, even when we ignore the traditional R&D spillovers.