Title: “Celebs Branding Vs Product Branding”

It„s no longer just about talent as far as celebrities branding is emerging equally important along with the marketing of talent. Just like product marketers, personality marketers too need to be guided by the marketing mix. Many times, it has been observed that it is either the celebrities themselves or the marketing agencies behind the celebrities who assume the responsibility of designing a suitable marketing mix. Is celebs marketing strategy is similar to product marketing? Need to answer this question initiated the researcher to make the study on this topic and found that being the intangibility of celebs, it needs a different kind of marketing strategy which can bring the celebrity as a brand. Difference between product branding and celebs branding was found significant in terms of t-values.