“Conceptual analysis of Uttarakhand as a holiday Destination and its contribution in Tourism

Today Indian Tourism have experienced significant growth. It has vast and unbounded potentials to enhance National income, foreign currency and employment in the country. The objective of this research article is to study the various strength and weaknesses of Uttarakhand and its contribution in Tourism industry. To understand the concept, both primary and secondary data is used. The number of samples collected for this study is 50 tourists from Uttarakhand region and the type of sampling used is convenient sampling. Simple percentage analysis, chi-square test have been employed for the purpose of analyzing the data. The theoretical framework is based on the concept and past data on Uttarakhand, tourism and consumer choice in tourism. The literature review helps to determine Tourist preference and Uttarakhand image and its components. The majority of the interviewers had the interest, knowledge and a positive attitude and considered Uttarakhand as a beautiful, peaceful and religious place. The findings of this study help us to identify the consumer expectation and requirement that would help to make strategies in the Tourism industry related to promotional and segmentation decisions and also how it helps in revenue creation and what necessary improvements are required to make it a popular holiday destination.