This paper exploresinvestor's perception towards investments in various investment avenues. Investment is the current commitment of funds towards any financial or non-financial instruments in order to gain profitable returns at any future date. When a person has more money than he requires for current consumption, he would be coined as potential investor. Knowledge about the different avenues enables the investors to choose investment intelligently. The required level of return and the risk tolerance decide the choice of the investor. Generally investment process starts with an understanding of the investment objectives and then framing out the investment policy. This will depend upon the investor's perception. But the perception of investors differs around on the basis of different factors like age, gender, occupation, qualification and income levels. The present studyinvestigates the perceptions towards various investment avenues in Hyderabad city of Telangana. The study employs both primary and secondary data and the size of the sample is 200. The study finding implicates that investor preferring to investing in bank deposit shows higher likelihood to make their investment avenues than higher risk.
Investment, Investment avenues, and investment objectives
